My design philosophy

My design philosophy revolves around value-driven KPIs. Before jumping into any research or design I’d always start by asking a lot of 'Why's' and 'If we do XYZ, how will we improve someone's life?'.

At work I always strive for early-on partners collaboration, research & validation, and design communication. If you'd like to work together and 'Design this great idea real quick', we're most likely not going to match.